The Korean store in Delhi you can actually walk into

If you've typed "Korean store near me" from anywhere in South Delhi, this one's for you. KOJA's Safdarjung store sits at 77C, Humayunpur, and it's built for people who would rather swatch the lip tint, flip through the notebook and hold the photocard before they pay.

Here's what you'll find inside, when to go, and how to make sure the thing you want is still on the shelf when you get there.

Why Delhi is shopping Korean right now

Korean beauty and pop culture have gone from niche to everyday. Myntra's Gen Z beauty report found K-beauty demand on its platform grew 200% year on year, with searches up more than 300% (The Week, October 2026).

Most of that buying still happens online, where you can't test a texture or see a shade in daylight. A physical store closes that gap, and it turns a skincare restock into a proper outing.

What is KOJA?

KOJA takes its name from Korea and Japan. It's a lifestyle store that brings K-beauty, K-pop, K-fashion, stationery, accessories and gifting under one roof, so one trip covers the skincare top-up, the birthday present and the desk upgrade.

The idea is simple: affordable, good-quality products inspired by Korean culture, picked so that browsing feels like discovery rather than a chore.

What to shop at KOJA Safdarjung

K-beauty and Kindlife picks. KOJA has partnered with Kindlife, so the Safdarjung store stocks Kindlife's beauty range alongside Korean skincare and makeup. Come here to test before you commit.

Cute stationery. Notebooks, pens, sticky notes and desk pieces that make Monday slightly less Monday. Read our round-up of cute stationery finds for ideas before you go.

K-pop and fandom finds. For the fan who wants something they can't get from a regular gift shop.

Accessories and gifting. Small, giftable, under-one-roof finds for birthdays, Secret Santa and "I saw this and thought of you" moments.

Stock moves fast and new drops land often, so if you're after something specific, check with us first (next section).

Reserve it before you visit

Spotted something on @kojaindia? Send us a DM with a screenshot and we'll hold it for you to pick up at the store. No more crossing the city to find it sold out.

Store timings and address

Late opening hours mean it works as an after-college or after-work stop, not just a weekend plan.

Make an afternoon of it

About a minute's walk from KOJA is Memo4Frame, the Korean-style photobooth and play zone. Shop at KOJA, then take your haul next door for a photo strip. It's the most Seoul way to spend an evening in South Delhi.

Not in Delhi?

KOJA has stores in more cities, with more on the way. Find your nearest one on our outlets page.

Want to bring KOJA to your city instead? Read why lifestyle retail is India's next big franchise opportunity and get in touch through our franchise enquiry form.

Frequently asked questions

Where is the Korean store in Safdarjung, Delhi?

KOJA is at 77C, Humayunpur, Safdarjung Enclave, New Delhi.

What are KOJA Safdarjung's timings?

The store is open every day from 12 pm to 10:30 pm.

Does KOJA sell Kindlife products?

Yes. Through KOJA's collaboration with Kindlife, the Safdarjung store stocks Kindlife's beauty range.

Can I reserve a product before I visit?

Yes. DM a screenshot of the product to @kojaindia on Instagram and the team will hold it for pick-up.

Is KOJA Korean or Japanese?

Both, in name: KOJA combines Korea and Japan. The range leans into Korean culture, from K-beauty to K-pop.

See you at Humayunpur

Save the address, check the latest drops on Instagram, and come say hi. Your next favourite Korean find is probably already on our shelves.